Logo for day nine’s prompt from #dailylogochallenge, which was a music streaming startup company.
This one was pretty challenging for me. I knew I had to make something that was different from the other big music companies—iTunes, Spotify, Pandora, etc.—and so my intial concept ended up way too complex, in an effort to be unique. I could tell it wasn’t working, but not why, so eventually I set it aside and didn’t work on it.
Then like a month later, I was doodling in my sketchbook, and the idea just hit me. I sketched it out, excitedly opened Illustrator, and bam! Something was working this time!